The head coach of Cal Women’s Basketball, Charmin Smith set out with a vision to turn their annual winter tournament into a platform for social justice issues.
The tournament had formerly been known as the “Cal Classic” for 41 seasons. I spent time with Coach Smith workshopping names, and a brand new logo for the new tournament, “Raising the B.A.R.” which stands for Basketball, Activism and Representation.
Raising the B.A.R. Mission and Brand Statement
Logo transformation from original to rebrand
ABC News Coverage on Raising the B.A.R.