Karen De Loy
Creative Director | Graphic Designer | Visual Storyteller
Creative Director/Graphic Designer based in the Bay Area with over 10 years of experience in design, video production, branding, social media strategy, and photography.
Currently shaping the brand and crafting impactful visual content at SAP for the SAP Academy of Customer Success, where I lead branding efforts and create dynamic videos, graphics, and marketing materials.
Formerly led creative direction for Cal (UC Berkeley) Women's Basketball program where my content/strategy resulted in significant social media growth - tripling Instagram followers and growing 30x on TikTok. My work has included viral content, such as a Stephen Curry feature with 1.3M+ interactions, and developing assets for NBC's historic, first live broadcast of an NCAA college women’s basketball game (2022).
contact: deloy.karen@gmail.com