Compassion Immersion Deliverbales:
Digital Artwork
Donation Calendar
Developed marketing and refreshed branding for Compassion Immersion's main initiative "WestGate Water"
WestGate Water Deliverables:
Copy Writing
Printed and Digital flyer
Social media assets
The process:
Worked with stakeholders to create a new, inspired look for these promotional materials. They wanted the branding for their materials to be fresh and updated for their 7 year anniversary. I was able to listen to their needs for this project and capture an aesthetic that they loved.
I also wrote brand new copy for them and pitched a new slogan for their initiative for the year, "Build Together for Each Other". The copy and slogan were written to solve a problem I discovered in our pre-production meetings.
In listening to their needs, it was realized that they could benefit from a clearer and more brief description of what their organization does. The new copy was able to give brand new stakeholders, who might want to donate to the cause, a quicker understanding of what their events are for.