This version was used for Social Media
Worked with stakeholders to create a new, inspired look for these promotional materials. They wanted the branding for their materials to be fresh and updated for their 7 year anniversary. I was able to listen to their needs for this project and capture an aesthetic that they loved.
I also wrote brand new copy for them and pitched a new slogan for their initiatives for the year, "Build Together for Each Other". The copy and slogan were written to solve a problem I discovered in our pre-production meetings.
In listening to their needs, it was realized that they could benefit from a clearer and more brief description of what their organization does. The new copy was able to give brand new stakeholders, who might want to donate to the cause, a quicker understanding of what their events are for.